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I used to find it frustrating when people blamed dating apps for how bad dating is. People who have never used Tinder often frame it as an abundance of choice, when in reality, the experience of swiping through those hundreds of thousands of options has the effect of making every option look exactly the same.
You can accrue two dozen matches named Matt in the time it takes to finish one glass of wine and throw the glass at the wall. Enter Facebook Dating, which seems to be differentiating itself at least partly on sheer s: Three-quarters of Americans are on Facebook. Tinder, the largest dating app on the market right now, has about 5 million users. If everyone did, this would be by far the biggest dating site there ever was. Read: Can Facebook fix the dating world Tinder created? You enroll within the Facebook app, which I assume is still installed on your phone.
Just kidding: Though a sizable majority of all Americans under 65 still have Facebook s, 44 percent of users ages 18 to 29 deleted the app from their phones in Just imagine an army of horny somethings scrubbing their furious DeleteFacebook tweets in service of their love life. And, of course, it could be that Facebook picked this moment to get into dating because everyone else already is.
The irrepressibly genteel New York Times weddings section regularly name - checks Tinder. The presidential hopeful Pete Buttigieg met his husband on Hinge. The latest Pew Research Center data, from , showed that 22 percent of Americans ages 25 to 34, and 27 percent of Americans ages 18 to 24, had dated online. Eighty percent of the people who had done so said it was a good way to meet someone, and 46 percent of college graduates said they could personally name someone for whom online dating had resulted in a marriage or long-term partnership.
Those s were all drastically higher than they had been when Pew looked into the matter just three years earlier. Online dating has become sufficiently mainstream to be part of the most mainstream website of all time. If you ask Facebook, the company is getting into dating because its leaders think they can actually improve it. To celebrate the surprise launch of Facebook Dating in the U.
The subject of the event was kept mostly a secret until attendees were escorted to the basement, where a product manager, Nathan Sharp, gave a quick introduction to the app. The next point was even clearer: Facebook is aware that people are already using its products to hook up.
Its executives have heard the phrase slide into the DMs. We did not get an opportunity to hear a Facebook spokesperson say this phrase aloud, but Sharp did invite the Modern Family star Sarah Hyland and the former Bachelorette contestant Wells Adams to come onstage and explain how they met: through the direct-messaging feature on Instagram.
Or you may not be as sensitive as I am. When Adams and Hyland were finished talking about their perfect lives, curtains all around the room dropped to the floor, and it was revealed that the presentation area was surrounded by a ring of brand activations: a pen of puppies wearing Facebook Dating bandannas, a pop-up coffee shop serving romantic desserts, a florist giving out elaborate bouquets. I have to admit, this is the shit I live for.
Did it tell me anything new about why Facebook is suddenly interested in operating a dating app? Not exactly, but it did tell me what Facebook thinks about daters as a cohort: that we want to live in a romantic comedy, and that we are easily charmed. Functionally, the app is also similar to Hinge—you scroll through profiles, send a like, send a message. You can see people who have already liked you—a feature that is also available on Hinge. On Tinder, something similar requires a monthly subscription fee, which I have paid many times.
Read: The 5 years that changed dating. If you have a secret crush on any of your Facebook friends or Instagram followers, you can add them to a list of secret crushes and wait to see if they add you to theirs.
Having a crush is an amazing feeling, and life without a crush is an extremely boring trudge toward deadened nerves and spinal erosion. These could, for example, be people who belong to the same Facebook groups you do, or have attended the same events. The enterprising Facebook dater could even stage a meet-cute! It would be pretty easy. This is genuinely exciting for anyone overwhelmed by the randomness of other dating apps. You start looking—no more, no less—for evidence that the person exists at all.
It can help give a more authentic view of a person. We want to help you find love through what you like. Obviously, I ed up for Facebook Dating as soon as I got home from the official launch, downloading the Facebook app onto my phone for the first time ever.
For the first week, there was literally nobody there to match with. People call me Philip. An alumni group, my God. Good Facebook Dating users will first be good Facebook users—as in active Facebook users, diligently logging each time they go someplace where eligible people might be lurking, scrolling through their phone, too.
Relatedly, the easiest way to populate your profile is by filling it with your Instagram photos. Later this year, Facebook Dating users will be able to cross-post their Instagram Stories to their dating profiles. Do people like to share on Facebook? Do people like to share on Instagram? Even so, Facebook Dating will likely help lots of people find love, for free. Hung repeats that Facebook has no plans to monetize Dating, ever, in any way—no fees, no . She even seems annoyed with me for asking.
The cost of an actually good, useful, dignified dating app is more activity, more engagement, more personal information. Read: Does Facebook have a trust problem? Facebook has a more intimate understanding of its users than Tinder ever will. Popular Latest. The Atlantic Crossword. In Subscribe.North american dating facebook
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What Is Facebook Dating For?